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TV's Home of Poker: pokerzone Launches on SKY CHANNEL 226

18 May 2005
A poker and casino lifestyle channel dedicated to providing the highest quality poker and entertainment programming to UK SKY viewers.

May 18, 2005 (London, UK) - pokerzone, SKY CHANNEL 226, officially launches today at 2pm and is set to take the game of poker to a new dimension. Poker has become a huge worldwide phenomenon (over £100m is staked at online card rooms worldwide each day) and its popularity has spread as far as the rich and famous in Hollywood with a-list stars such as Ben Affleck and Matt Damon being keen players. pokerzone will offer an unrivalled selection of modern and exciting poker and casino entertainment to more than 8 million digital TV homes and to global broadband subscribers.
pokerzone features more than just pre-recorded poker tournaments. It is an action packed, lifestyle channel including; poker-themed classic movies such as The Man with the Golden Arm and exclusive inside track documentaries exploring the history of poker and interactive gaming.

To kick off pokerzone's launch, they will be airing exclusive coverage of the world-famous 'Monte Carlo Millions' poker tournament, sponsored by The Prima Poker Network, at 7:00pm, followed by pokerzone's regular live participation format, 'Poker Night Live' at 9.30pm. 'Poker Night Live' is the world's only televised online poker tournament, directly fusing the internet and the television. The nature of the format allows players from across the world to compete on live TV at bespoke, online tables. Pro commentators, Greg 'The Axxeman' Winters and 'Dr.' Tom Sambrook take players late into the night with their analysis of live online tournament action.

"British poker is going crazy," says commentator Greg 'the Axxeman' Winters. "The poker boom is massive and Television is the next step in this phenomenon" Poker programming already attracts more than 1.3 million viewers a night - and pokerzone is set to be that audience's primary destination."

Jim Sibcy, Managing Director of pokerzone said, "Being a part of this launch is an exhilarating experience. The number of internationally renowned British poker players has rocketed over the last year and we are very lucky to be working with them all"

Tune in to Sky Channel 226 at 2pm on Wednesday, May 18th and for more information, contact:

Esther Whitehead
Marketing Manager
pokerzone
+44 (0) 208 104 0413
esther.whitehead@pokerzone.tv

About pokerzone (www.pokerzone.tv)

Pokerzone - SKY CHANNEL 226, is the brand new poker and casino lifestyle channel and offers a well-informed and highly charged alternative to all existing entertainment channels on the SKY platform. pokerzone programming features include exclusive tournaments, movie nights, never-before seen documentaries, classic entertainment series and a selection of interactive gaming options.

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