In the News



26 August 2005

26 August 2005 (London, UK) – Friday 26th August 2005: pokerzone the poker and casino life style channel on SKY Channel 226 is looking for a Studio Audience for their latest in a long line of new programming and content. The channel is seeking an audience of poker enthusiasts to join them in the studio for their new chat show – Heads Up with Richard Herring to be filmed at The Whiteleys Centre in Bayswater, London from Mid September.

Fusing comedy and poker chat, Richard will be interviewing three celebrity guests per show. Guests will range from poker legends to celebrities such as James Hewitt, John McCririck, Andy Black, Michael Greco, Fiona Foster and Phil Taylor.

All the interviews will have a comedy edge as the guests recount their own experiences and Richard joins in with his own distinctive humour. But the conversation will not be exclusively limited to poker talk as guests are invited to also discuss their lives away from the green baize.

Since the channels launch in May, pokerzone has experienced rapid growth, with weekly figures reaching well over 250,000 viewers. A comedy chat show is set to complement the existing programming such as Poker Night Live and the Poker Bowl series.

Director of Programming, Samuel Orams says, “This is an innovative new concept which is guaranteed to make a great show. Richard Herring’s wit and repartee will add dynamism to an already exciting line up of poker celebrities and pros.”

If you are interested in being part of the audience, please register online at - Heads Up with Richard Herring is scheduled to air on Sunday 6th November.

For more information, contact:
Naomi Hissey / Nick Garcia
SBI Communications
+44 (0)20 7559 2809 / +44 (0)20 7559 2807 /


Esther Whitehead
Marketing Manager
+44 (0) 208 104 0413

Note to editor:

Whiteley’s Centre
151 Queensway
London W2 4SB

Recording Dates
Two recordings to be held on each date at 1pm and 5pm
  • 17th September
  • 24th September
  • 1st October
  • 15th October
  • 22nd October
About pokerzone (
pokerzone - SKY CHANNEL 226, offers a well informed and highly charged alternative to all existing entertainment channels on the SKY platform.

pokerzone has a range of dedicated poker shows available to their ever-increasing audience which includes:
  • Exclusive poker tournaments such as Poker Bowl and Monte Carlo Millions
  • Brand new and exclusive documentaries exploring the world of poker
  • Live tournament action and interactive gaming
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